Privacy

Thank you for visiting woden.co.nz. Your access to and use of this Website is subject to the following Privacy Policy and all applicable laws.

We understand your concerns about privacy, and we want to assure you that Woden New Zealand takes privacy matters seriously. Therefore, we are providing this Privacy Policy explaining our online information practices and the choices you can make about the way your information, including your Personally Identifiable Information, is collected and used.

Our website is a 100% owned and operated New Zealand business, operated by Liquid Brands Ltd, located at 33 Islington Ave, Islington, Christchurch 8024, New Zealand. All transactions will be billed in New Zealand dollars.

For privacy-related inquiries, you can contact our Privacy Officer at privacy@liquidbrands.co.nz or via sales@liquidbrands.co.nz.

What is Considered Personal Information?

Within this policy, "Personal Information" means the same as it does within the New Zealand Privacy Act 2020. In general terms, this includes any information that can be used to personally identify you. This may include (but is not limited to) your name, age, gender, address, contact details (including phone numbers and email addresses), purchase history, and financial or payment information. If the information we collect personally identifies you, or you are reasonably identifiable from it, then the information is considered personal information.

The primary purpose for which we collect information about you is to enable us to perform our business activities, fulfill customer orders, and provide the best possible quality of customer service. Any information that we collect will not be used in ways that you have not consented to. Your personal information will not be shared, sold, rented, or disclosed other than as described within this Privacy Policy or as permitted by the Privacy Act 2020.

Your Consent

By submitting information to us and/or by using our Website, you give your consent that all information that you submit, including your Personally Identifiable Information, may be processed by Woden New Zealand in the manner and for the purposes described below. If you do not agree to be bound by this Privacy Policy, you may not access or use this Website.

What Type of Information Does Woden Collect?

We collect two types of information from visitors to the Website: "Automatic Anonymous Information" (AAI) (which does not, in and of itself, identify you personally) and "Personally Identifiable Information" (PII), which is individually identifiable information about you that could reasonably permit one to identify or contact you.

  1. Information You Manually Provide: We collect the PII you manually provide when you use our Website. At various places on the Website, we may request certain PII, such as your name, phone number, email address, billing address, shipping address, and order details when you make a purchase, create an account, or subscribe to our communications. Where possible, we indicate which fields are required and which are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the Website (such as completing a checkout).

  2. Information Sent to Us by Your Web Browser: We collect information sent to us automatically by your web browser, including your IP address, referring URL, operating system, browser type/version, and the date and time of your visit. We use this information to improve the functionality of our Website and to better serve our visitors.

  3. Information from Mobile Devices: If you access our Website through a mobile or tablet device, we may automatically collect certain device information, including device type, unique device ID, IP address, operating system, and browser type.

  4. Information Collected Using Cookies and Web Technologies: We use cookies, web beacons, and similar tracking technologies to improve site functionality (such as maintaining your shopping cart items), store user preferences, analyze site performance, and facilitate targeted online advertising. Most web browsers allow you to disable cookies through your settings, though doing so may limit your ability to use certain features on our site.

Third-Party Cookies, Advertising, and Custom Audiences

We partner with third-party service providers, including Google, Meta (Facebook & Instagram), and other digital advertising networks, to display relevant advertisements across the internet and measure advertising effectiveness.

  • Targeted Advertising & Tracking: Third parties may place or read cookies, web beacons, or tracking pixels on your browser to collect information about your interactions with our Website and non-affiliated websites over time to display targeted ads tailored to your interests.

  • Customer Match & Hashed Data Sharing: To reach past customers or create lookalike audiences of prospective buyers who share similar preferences, we may share encrypted (hashed) first-party customer information—such as your email address, phone number, or purchase history—with advertising partners like Google (Google Ads Customer Match) and Meta.

    • How this works: This data is pseudonymized (hashed using secure SHA256 protocols) before upload, converting it into an unreadable code so raw personal details are never exposed. Google and Meta match these anonymous hashes against their user bases to display tailored advertisements or lookalike signals.

    • Your Opt-Out Choice: If you prefer not to have your hashed customer data included in custom advertising segments, you may opt out by emailing info@woden.co.nz or managing your personalized ad settings directly within your Google and Meta account profiles.

Our Use of Your Information

Generally, we use the information we collect through our Website to:

  • Process and fulfill your product orders and manage deliveries.

  • Provide effective customer service and respond to inquiries.

  • Provide a personalized browsing and shopping experience.

  • Send transaction updates, order confirmations, and service notices.

  • Send promotional offers, newsletters, and marketing communications (in accordance with your express marketing preferences and opt-in status).

  • Deliver relevant digital advertisements and measure marketing effectiveness.

  • Improve site content, usability, and product offerings.

  • Perform security checks, credit checks, and fraud prevention measures.

Payment Security & Processors

Your payment security is paramount. Sensitive credit card details are not stored or processed directly on Woden New Zealand’s servers.

All financial transactions are processed securely through certified third-party payment gateways, such as Shopify Payments and Windcave (formerly Payment Express). Payment sessions are encrypted using industry-standard Secure Sockets Layer (SSL) technology. You can review Windcave's privacy policy directly on their website.

  • Cardholder Statement Name: The name that will appear on your cardholder statement is Woden Liquid Brands.

  • Fraud Prevention Checks: To protect against fraudulent transactions, our automated system may place high-value or flagged orders on temporary hold. In rare cases, we may request verification of identity before releasing an order. Once verified, any copy of identity documentation is immediately deleted.

International Data Transfers (IPP 12 Disclosure)

To operate our online retail business, we utilize secure cloud service providers, infrastructure, and ad platforms (including Shopify, Google, and Meta) whose servers may be located outside New Zealand (such as in Australia, the United States, and Canada).

We ensure that all overseas third-party service providers process your data securely and maintain privacy safeguards comparable to those required under the New Zealand Privacy Act 2020.

Privacy Breach Notifications

In the unlikely event of a security incident or data breach that causes (or is likely to cause) serious privacy harm to you, we will promptly notify you and the Office of the Privacy Commissioner (NZ) in accordance with our legal obligations under the Privacy Act 2020.

Accessing, Updating, and Deleting Your Information

You have the right under the Privacy Act 2020 to request access to and correction of any Personal Information we hold about you.

  • You can review and edit your contact details at any time by logging into your account under the "My Account" section of the site.

  • To request a full copy of your personal data, or to request the deletion of your account/customer record, please contact our Privacy Officer at info@woden.co.nz.

Updates to This Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in legal requirements or our operational practices. Any changes will be posted directly on this page with an updated effective date.